Caro Bursell

Your Attention Please homepage with high-contrast blue and cream sections, layered over a sky background.
Avatar Studios website homepage featuring a dark mountain hero section, layered over a grassy scene with rocky outcrop from the Avatar: The Last Airbender series.
Website design for a humble guesthouse featuring warm, earthy tones and photography, layered over a white textured wall background.
Fluid web design of a newsletter sign-up form and illustrated character card shown on a laptop in a sunlit room with wooden table and plants.
Fluid web design of a newsletter sign-up form and illustrated character card shown on a laptop in a sunlit room with wooden table and plants.
Fluid web design of a newsletter sign-up form and illustrated character card shown on a laptop in a sunlit room with wooden table and plants.

Services

What you get

A website that reflects your values clearly, works beautifully for everyone, and doesn't cost the planet more than it needs to.

Not sure what sustainable web design actually means? This is a good place to start.

Full Strategy

Full Strategy

Creative Direction

Creative Direction

Sitemapping

Sitemapping

Visual Moodboards

Visual Moodboards

Sustainable User Flow Mapping

Sustainable User Flow Mapping

Copywriting

Copywriting

Accessibility Compliance

Accessibility Compliance

High-Fidelity Design

High-Fidelity Design

Website Build

Website Build

Analytics Integration

Analytics Integration

Launch Support

Launch Support

Process

How it works

Contact

Ready when you are

Ready when you are

Get in touch to book your free discovery call.

The designer

About me

Caro smiling in a warm, outdoor setting with soft sunlight and a wall of painted Portuguese tiles in the background.
Caro smiling in a warm, outdoor setting with soft sunlight and a wall of painted Portuguese tiles in the background.

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Years in digital production

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Campaigns delivered

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Countries visited

Noodles consumed

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Years in digital production

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Campaigns delivered

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Countries visited

Noodles consumed

Hi / Hej / 你好,
I'm Caro

and I think your next website could save the world! Or at least hurt it a little less.

I've spent a decade in senior creative production at an award-winning interactive studio, working on campaigns for some of the biggest names out there. Genuinely exciting work, and the kind that teaches you a lot, fast.

What it also taught me is what I wanted instead: something I could call my own, and a chance to more responsibly be a part of this thing we call the world wide web.

So I cracked open a new notebook (love a good excuse for cute stationery) and relearned the foundations of proper strategy, making the environment a stakeholder, and accessible design that doesn't just impress the eyes but delivers what it promises to everyone regardless of their situation.

I'd love to empower small businesses and honest organisations to not only hit their goals, but also be proud of their little corner of the internet. If that sounds like the kind of website you want, we'll get along very well.

When I'm not obsessing over pixels, catch me daydreaming about Asian food (my Chinese half is a strong one) or enjoying the outdoors with my kindle: either under a birch tree in my hometown of Stockholm, or eating a pastel de nata around the corner from my flat in Lisbon. Want to talk about K-Pop or Studio Ghibli? Then you've got me on the hook for hours (or maybe even days). Can't wait to meet you!

I've worked with

Disney
Netflix
Universal
DreamWorks
A24
Amazon MGM Studios
Sony Pictures
Warner Bros
Nickelodeon
Paramount Pictures
National Theatre Live
Prime Video
Now TV
Pathé Live
Bethesda Game Studios
London Screen Academy
Trafalgar Releasing
Zac Brown Band

…and plenty more where that came from.

…and plenty more where that came from.

Working with Caroline on the Avatar Studios website was a standout experience. She’s incredibly sharp creatively, deeply capable technically, and one of those rare partners who can take on anything and just make it happen. Thoughtful, responsive, and endlessly solutions-oriented — she elevated the entire project.

Tanner Stransky, Content Strategist at Nickelodeon

Caro is a true pro. She is hyper organised, sharp, and highly communicative, with an incredible attention to detail. She combines beautiful, modern design with strong UX and SEO, creating websites that not only look great but perform.

Jennifer Lim, Director of Digital Delivery at Vista Entertainment Solutions

Working with Caroline on the Avatar Studios website was a standout experience. She’s incredibly sharp creatively, deeply capable technically, and one of those rare partners who can take on anything and just make it happen. Thoughtful, responsive, and endlessly solutions-oriented — she elevated the entire project.

Tanner Stransky, Content Strategist at Nickelodeon

Caro is a true pro. She is hyper organised, sharp, and highly communicative, with an incredible attention to detail. She combines beautiful, modern design with strong UX and SEO, creating websites that not only look great but perform.

Jennifer Lim, Director of Digital Delivery at Vista Entertainment Solutions

Working with Caroline on the Avatar Studios website was a standout experience. She’s incredibly sharp creatively, deeply capable technically, and one of those rare partners who can take on anything and just make it happen. Thoughtful, responsive, and endlessly solutions-oriented — she elevated the entire project.

Tanner Stransky, Content Strategist at Nickelodeon

Caro is a true pro. She is hyper organised, sharp, and highly communicative, with an incredible attention to detail. She combines beautiful, modern design with strong UX and SEO, creating websites that not only look great but perform.

Jennifer Lim, Director of Digital Delivery at Vista Entertainment Solutions

Caro Bursell